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PHOTOS 24 January 2025

Apple Miami Worldcenter opens to excited customers in downtown Miami

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Team members at Apple Miami Worldcenter welcome the store’s first customers.
Apple’s newest store in Miami opened this Friday, January 24, in the city’s dynamic downtown district, where customers and members of the local community celebrated with the over 150-person-strong store team.
Shoppers can easily and seamlessly upgrade to iPhone 16 by taking advantage of Apple Trade In, various financing offers, carrier activation, and personalized setup — all in a uniquely designed store where everyone is welcome. Customers can shop the all-new lineup of iPhone 16, Mac, MacBook Pro, Mac mini powered by the M4 chip, Apple Watch Series 10, and AirPods models, and receive personalized shopping support from Apple team members.
To celebrate the opening of the store, Apple Miami Worldcenter will offer customized Today at Apple sessions highlighting the store’s environment-centered design and natural elements, as well as special Made for Business events led by small business owners. Customers can explore upcoming Today at Apple sessions and book at apple.com/retail/miamiworldcenter.
Apple’s Deirdre O’Brien and Eddy Cue greet customers at Apple Miami Worldcenter.
Apple’s Deirdre O’Brien and Eddy Cue greet customers in front of Apple Miami Worldcenter.
Excited customers line up outside of Apple Miami Worldcenter.
Excited customers line up outside the new store, located in Miami’s buzzy downtown district.
A toddler and parent examine the iPhone 16 lineup at Apple Miami Worldcenter.
A young guest gets an up-close look at the iPhone 16 lineup.
A customer holding an Apple bag stands next to an Apple team member at Apple Miami Worldcenter.
Apple Retail offers customers all the choices, all the ways to buy, and all the support they need.
A customer explores the latest Mac lineup at Apple Miami Worldcenter.
A customer explores the latest Mac lineup.
A customer and a team member stand next to the store’s iPad display.
A team member assists a customer at the store’s iPad display.
Customers and team members pack Apple Miami Worldcenter.
Apple Miami Worldcenter is the company’s 10th store in the city.
Customers explore the Apple Watch lineup with assistance from an Apple team member at Apple Miami Worldcenter.
The store’s team members are ready to help customers shop and set up new devices, provide personalized support, learn how to switch to iOS, and more.
A customer wearing Apple Vision Pro listens to an Apple team member.
A team member walks a customer through all of the features offered by Apple Vision Pro.
Customers show off commemorative Apple Miami Worldcenter picnic blankets at Apple Miami Worldcenter.
Customers show off commemorative Apple Miami Worldcenter picnic blankets.
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Press Contacts

Luna Ayoub

Apple

[email protected]